Time Killers 101

The most important thing for any recruiter is to keep the pipeline full of qualified candidates and not allow distractions to take you away from your goals of placing quality candidates.

Here are a few ways to keep to your schedule and less distractions.  Remember, you must fit in several types of activities each day: cold calls, follow up calls, closing calls and administrative items.

1.      Inbox

a.     Don’t have it visible all day – only during administration times.

b.     Don’t have the notification sound or pop up at the bottom of your screen!  It’s hard to ignore distractions after seeing what just came in.  (IT can tell you how to turn if off)

c.     Set up special rules for emails you receive from special people (your boss); to notify you even when the window is down.

d.     Respond during your administrative time – (See getting organized in previous blog)

e.     Organize your inbox into folders that allow you to stay on top of where those important emails are.

f.      Keep you inbox clean. Only the new items for the last day should be in your INBOX.  This is not a catch all box that has 1000 emails in it.  That is why there are folders and a delete button and recycle bin.

2.     Desk

a.     Keep folders for the offices/locations that you are recruiting for.

b.     Hard copies of candidates in a folder named “candidates” or place the profiles of the candidates in a folder for the specific office or location.

c.     Clean your desk every night before going home.

d.     Keep a colored pad on your desk for your to-do list.  On the pad, label the things by your types of time of the day. (Follow up, administrative etc.)  This makes it easy to see things that need to get done.

3.     Co-workers – People love to chat about everything except work.  You know those people that come to your desk when you are in the middle of the closing a candidate and just stand there until you are done.  Are you kidding me!  Develop a way to eliminate the need to tell them what your schedule looks like for the day.

a.     Send an email that says you are busy during certain hours.

b.     Put up a sign on the back of your chair – “Money calls being made!”

c.     Close your door! (If you have one and if not…put the trash can in the way!)

d.     Do whatever it takes to let people know that you are in the middle of making money and the March Madness brackets will wait!

4.     Calls

a.     Call people that can make you money.  Don’t just get on the phone to pump up the phone time.  If you need to close a candidate or coach a manager on how to finish the deal, then call all those involved.

b.     Put a note on the bottom of your computer that says, “What do I want to accomplish at the next meeting?”  This might lead you to think about a plan before you get on the call with the candidate/manager.

c.     Wasted time

i.     Calling or taking easy calls from the candidates that you like but will NEVER move.

ii.     Calling or taking calls from the managers and having a conversation about the same candidates (strategy calls) four out of five days in a week.  One call works.  Get to the next manager or candidate.

iii.     Don’t call the same person multiple times in a day and not leave a voicemail. Don’t just rack up “dials” with the same person.

5.     CRM

a.     Put copious notes in the CRM.  This will save you from hunting for information that you need later.  Describe the contents of the notes in the subject line of the note. (i.e. payout grid or reasons for leaving, etc.)

b.     Use the CRM – follow up reminders, cold calls etc. Be proficient at it.  Remember to use your planning time for the next day.  Leave the day knowing that your calls for the next day are organized by the categories – cold calls, follow up calls and closing calls.

6.     Big time wasters - I don’t care what anyone says, no one can truly multi-task.  If you are the exception, great!  But everyone else should severely limit these time wasters:

a.     Instant Messages

b.     Facebook

c.     Google – research during a research time

d.     MySpace- ok… I dated myself there.

e.     Looking up each candidate’s U-4 on FINRA before calling!

 Not having a plan for each day is the worst thing that you can do. Look back at your week and ask yourself what you have accomplished.  You control your office life.  You can be the socialite or you can be known as the driven and organized one who people ask how you get more dials, more phone time, more connects and more closes. The person that you see always finding other things to do besides getting on the phone has “call reluctance” and should not be part of the team.  Don’t let others kill your dreams of being successful and attaining your goals!

 

Making the Most of your Recruiting Day

Getting organized puts more money in your pocket and less stress in your life! I believe you can cut down on the surprises by planning for them to happen.

“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.”  Tom Landry

Planning –The last part of your day should be used for planning for tomorrow. Here are a few thoughts to help organize your day to make the most of it.

Segment your day

  • Cold Calls
  • Follow up Calls
  • Closing Calls
  • Administrative
  • Meetings

Spend your day

 

  • Each hour of your day should be planned for – develop a system to your day that includes all of the segments that are needed for that day.
  • You might work better in the morning than the afternoon or vice versa so it may be better to cold call first and then follow ups or other. You be the judge!

Start each day

  • The first 30 minutes should be spent reading industry news. I guarantee that most reps are learning what is going on in their own firm and others at the coffee machine in the first 30 minutes of the day. You need to be armed with industry knowledge about the competition. Set up Google alerts to be delivered once a day to your inbox. These typically come in during the night when you’re gone. In my case, I have them sent to a Gmail account that is only set up for this purpose. This allows me to not be consumed during the day by emails flooding my inbox.

“A plan is a list of actions arranged in whatever sequence is thought likely to achieve an objective.”
John Argenti

 

  • An example of spending your day would look like this.
    • 8:00-8:30 – Read the latest industry news. Not the sports page!
    • 8:30-9:30 – Follow up with managers and candidates
    • 9:30-9:45 – Opening bell – Administrative
    • 9:45 – 11:00 – Closing Calls
    • 11:00-11:15 – Administrative
    • 11:15- 12:00 – Cold calls
    • 12:00-1:00 – Lunch
    • 1:00 – 1:30 – Administrative
    • 1:30 – 3:00 – Cold Calls
    • 3:00 – 3:15 – Administrative
    • 3:15 – 5:00 – Follow ups
    • 5:00- 5:30 – Planning/ Administrative

Remember you know how you work so plug in your own schedules. Depending on your pipeline, territory (east coast/west coast), etc. will decide on your daily schedule.

“Meticulous planning will enable everything a man does to appear spontaneous.”
Mark Caine

Great recruiters are on the phone for at least three or four hours a day and know what they need to do to take care of today’s pipe and fill tomorrows as well. They expect unexpected things to happen and plan for them. The key is that you may never follow your daily schedule to the letter but you think about the calls you need to make and the people you need to reach. Remember, we as humans tend to procrastinate and gravitate to the path of least resistance. Get it out of the way first if this is a problem. Remember the person you are cheating is yourself. Your placements and paycheck will show it!

“A good system shortens the road to the goal.”
Orison Swett
1850-1924 American Author Founder of Success Magazine

Now stop reading because it’s almost time to start Cold Calling!

The First Call and Thereafter

The business of recruiting financial advisors isn’t an easy task. Recruiters and managers are focused on their clients and unless there is a definite irritation in their business life that involves the Broker Dealer, the rep will be tough to break into a lengthy conversation with on the first call.

As a recruiting manager or recruiter, you must make yourself known in the industry as a reputable source in your field. Do you know the deals and changes in the industry? Life in this space is always changing. The reps that you speak with know the news and expect you to know it as well.

Make sure that you understand that this is a relationship building call, not a number that you need to hit to make the “higher pay grade” happy. Your role in the call is to plant the seed that you are interested in them and willing to help them when the time comes. I heard a recruiter’s role is like a real estate agent. You need to know the landscape and also be an information source for your prospects. You should know what “neighborhood” or which house is good for them in the long term, before making a recommendation. You are not just looking to get the first meeting set on the first call. Now, I am not saying to not go for setting the meeting if there is a need and your client or firm can help with the need.

Here are some components to think about during the first call.

Continue reading

Closing your Candidate Successfully

When closing with a candidate, you must be proactive at being reactive. There are several things that will help the close go more smoothly if you think ahead. People like to say that it’s not over until the fat lady sings. Really, it’s not over until the Finra website says they have moved.

  1. Pay more attention to reactions, questions and statements around the closing date. The fears, apprehension and all of those horror stories they have heard about from their friend’s transition will now start to swirl around in their minds.
  2. Have you met with the wife or husband to get their input on moving to your office and firm? This dinner with the significant other is a great time to bond, which will mean better chances of getting a “yes” at the offer table.
  3. Have they seen your office and met your staff? Have they seen their new office?
  4. Have you sat down with them and asked how they are feeling about their exit? Have you walked them through what the transition team will do for them?
  5. Have you assigned them an attorney or spoken to them about getting one? If your firm appoints one, it is a great time to be thinking about it.
  6. The offer — Get a good handle on what they will take and don’t leave anything for chance. If you are using a recruiter, strategize with them to get the “turn down” number or deal. This way you can go into the offer conversation with confidence.
  7. DO NOT PRESENT THE OFFER OVER THE PHONE! Think about it, would you propose for marriage over the phone? Take the person to dinner. Explain the offer in detail and go over highlights that will mean the most to them such as forgiveable loans and the rationale behind each number in the offer.
  8. You should have already had a “tentative” timeline on the move and with the offer, see if that changes. Leave the meeting by asking for the timing of his or her decision on the offer.
  9. In the next few days, don’t disappear. Think of that special thing that you could do for the rep, perhaps send a note or a book. Let the candidate know that you really want to have them on your team.
  10. Even after you have the “yes,” remember that anything can still happen. Your reaction and preparation for this will save you. You should have given them ideas of feelings, thoughts and events that will make them attempt to say to themselves that it’s just not worth it.

Your goal at this point is to make them feel that you have guided some of your most successful reps through this process and you won’t let them down. You have to be in control of your feelings at this time and help them through theirs. Remember that if this one goes well, they will have other reps that could follow them from their old office.

Once they have moved, think about who would be a good fit from their previous office. Now get on the phone! Time is of the essence to start working on your next placement, as this is the easiest warm call you will ever make.

“Hello Joe, I am the manager at XYZ firm where Mary, your old colleague is now working.  Do you have time to get a bite for lunch?”

How to get the most out of your travels

When traveling around the country, meeting with prospective clients, it is best to be as efficient as possible. Each trip will be different and require a different plan to make the trip a successful one. Not to mention, traveling costs money, so you would like to get the most out of your dollar. While finding a bargain on airfare and accommodations is very important, making sure that you plan out all of your meetings with prospective clients in an organized and well thought out manner is just as important. This is in fact, the reason you are hitting the road.

Here are some tips on making your next trip a successful one:

  • Identify your top clients and prospects in the market in the city you are going to visit. These clients will make up your top priority list.
  • Also make sure to identify the clients in your tier 2 and tier 3 lists. Sometimes meetings fall through and it is always good to have backups that you can call and possibly set up last minute meetings with.
  • Remember that the market always changes. Your priority list in any particular market will most likely not be the same as it was 6 months ago. A new breakaway advisor may have a new RIA that fits your top prospect criteria. Make sure that all of your information is up to date.
  • The locations of these meetings are also very important. Make sure you are aware of where your clients and prospects are in relation to one another so you can line things up in the best way possible. You can’t always control who you see when, but it can only help to know ahead of time what the optimal order would be.
  • Being aware of where the firms are in relation to one another also insures that you will not be scrambling from one meeting to the other.
  • Be on the lookout for other advisors who may be in the office building you already have an appointment in. I have heard several stories of people walking into a building to meet with one firm and not realizing until some point in the future after the trip that there was another advisor on another floor at the same address.
  • Leave extra time in between meetings for travel time and any other last minute things that may come up. The goal is to schedule as many meetings as possible, but you never want to be late to a meeting. Leaving time will keep you on schedule throughout the day, and give you some time to mentally prepare for the next meeting.
  • Do some research on your travel destination and places to meet and/or entertain. Being more knowledgeable about things to do and places to eat and drink shows the client that you did your research and may strike up some good talking points.
  • Bio data research can also be very beneficial to the time you spend with the prospect. If a client likes playing golf, or watching a baseball game, knowing that ahead of time can be useful for you in targeting the right events/invites with the right prospects/clients.

Remember to do your research before traveling. Being organized and planning out your travel route will help ensure your trip is most successful.

What do you mean you aren’t moving?

Many times managers are pulled many different directions during the day. They are the ops manager, compliance head and of course the recruiting guru! Often times managers (I believe they should be called “sales” managers if they aren’t already) during the recruiting process will outsell themselves. Frequently, they are caught up in the day to day and believe that because they have 5 solid candidates in the pipeline, they are good to go. But are they?

Here are some questions to evaluate whether a candidate is strong or not:

1. How long did it take for the candidate to return the “pre-hires”? Everyone is busy but a month is too long!

2. Who does most of the talking during your meetings? Are you selling them or are they engaging and asking questions?

3. Have they shared what their spouses think of the move?

4. Have they told anyone at the office that they are looking? Ask them if there is anyone that they would want to have come with them.

5. Have you asked what the top ten percent of the clients would say about the move? Have they spoken to them?

Yes, I know they are not supposed to talk to the clients. You are not necessarily looking for the answer on what the clients think as much as you are looking to see if they are being proactive in their thinking of asking them!

6. Have you asked them the scale of 1-10 question on their thoughts of moving? This is the best way to get a straight answer. It’s amazing how they will give you the 6 or 7 answer, which says they are not completely comfortable with the idea. Find out what will make it a 10 and go to work. This number will change depending on what phase of the discussion they are in. Follow this answer up with, “If you get the information you need then would you be a 10?” This will give you the rest of the answer.

7. Have you thought about asking if they are looking at any other firm? In my experience, when an FA starts the search process with you and they receive a call from another headhunter or manager, they are listening and comparing. It’s better to find out now and get a game plan together before receiving the divorce call that says they have met someone else!

8. Ask them how their book is doing. All FA’s that are looking, take their mind off their book during the process and the book drops. Inevitably they will come in with lower numbers than when you started talks, so be prepared. Have you ever looked for another job? It consumes you!

9. Do you feel that it is taking an extremely long time for them to make a decision on coming on with you? Consider this: have they moved before? Through your conversations, do you feel like they are unclear on what they want? Are they indecisive?

They may never make the “final” decision and move. Oh by the way, talking to them for two years is not building a relationship…. It probably is wasting your time with a person that can’t make a decision and likes the free lunches.

10. The best way to see where the candidate is at in the process is to propose a date. It goes something like this: “We have been speaking now for six months and Labor Day is coming up in one month. Have you thought of a date to move? How about the Friday before Labor Day to take advantage of the long weekend? Listen to their answer. You will be amazed at the answers. Make sure you follow up their stammering with a “if not now, when?”

Don’t get caught being out sold by a salesman (yourself) by not really observing the actions of the candidate. Be confident in your ability and know your value proposition. Expect them to be professional in their interactions with you and look for the buy signs and the process to be moving forward. If you are selling all of the time, you won’t really hear what they are saying. Recruiting is selling, strategizing and observing. Don’t get caught believing that “this one is done” until the butt is in the seat.

Keys to a successful closing of your candidates

1. Be understanding that you are the enemy or the competition until the candidate develops a trust with you. You must demonstrate that you have their best interest at heart.
2. Make sure to get the candidate to visualize themself sitting at their desk in your office. They must “feel” at home with you and your office staff. Let them see, meet and get to know your office.
3. They must sense your desire to have them as part of your team.
4. Remember that there are stages to the close and the transition is a HUGE concern. No one likes the unknown and they have worked hard for their clients to lose them with an unsuccessful transition.
5. Remember to consistently give them advice on the transition once they have made the decision to move to your firm.
6. Be honest with the Rep especially if they haven’t moved before; this isn’t easy but the rewards will be great after the move. Their concerns that they will feel are normal and reiterate that you have been through this many times and you will guide them through it.
7. You absolutely must listen to their actions, words, and feelings.
8. Never stop closing the candidate until there are there in their new seat.
9. Always be proactive at thinking of the next steps and what could happen during the days just prior the move.
10. Something will come up! Be prepared and your reaction could change the outcome of the deal.

Something to remember:
After each meeting together, ask the candidate, “on a scale of 1-10 how would you describe your thoughts on making a move”. It doesn’t matter what kind of conversations you have had with them. At this point, you could feel it is done. Still ask the question. You will be surprised that you normally won’t get a 10. You are not looking for the number that they give you; you are going to ask them “what will it take to get to a 10?”
This next statement is the reason that they may not make the move and you need to identify those concerns and react to them.

Next…. Signs that things are not like we think they are!

Follow-up Meetings

“There are people who, instead of listening to what is being said to them, are already listening to what they are going to say themselves. Unknown.

Anything can happen after the first meeting, but you, as the manager or recruiter, can be instrumental in changing the thoughts, actions and number of meetings with the candidates. Here are a few things to remember about each meeting going forward.

For Managers

• Take an agenda to each meeting. What are you going to accomplish? Write it down.
• Utilize the information that you receive from your recruiters.
• Don’t exclude the recruiters; they are your allies and partners. The last thing a recruiter wants to here is “I have this one, go get me more just like him”.
• Give quality debriefs from your meetings and expect the same from the recruiters. Either way, write down notes to review. Something said today maybe worth something tomorrow.
• Make time to strategize with the recruiters on how to keep the candidates interested. Remember, the candidate may divulge information to them that you might be too close to.
• Be a good listener during the meetings, identify what the candidate is really trying to say.

For Recruiters

• Put a note on your computer “What do I want to accomplish at the next meeting?”
• Don’t be the recruiter that calls to “check in”! Your fee is not just for an introduction but also for your value that you bring to the table to help close the candidate.
• Use each call to get closer to the candidate. This is a relationship business. At the end of the day, candidates need to believe and trust that you will give them great advice about the deal and to put their minds at ease about the move. You can’t do this if you only have the close in mind and don’t take the time to understand the candidate’s motives and concerns.
• Always come away with quality debriefs from the candidate and get that information to the client.
• Expect that the client will debrief you on their meeting and if they want to move forward with the candidate.
• Be a good listener during the debrief from both the client and the candidate. Write it down. You will need it later.

Senseless meetings happen when people are not prepared and are more worried about their own agenda instead of the candidates.

Qualities of the Successful Recruiter

Recruiting advisors in the BD channel is all about two things: preparation and awareness.
Here’s a quick cheat sheet you can use to ensure you’re practicing the habits of a
successful recruiter:

1. Know your Competition: You’ve got to understand that advisors are getting calls from
lots of recruiters. Don’t just find a name and dial a number. Make it a point to understand
what hot “buttons” will make advisors want to explore your new opportunities before you
call. What are the other BD’s offering? What’s the news on the street…

2. Advisors are interested in more than money: Many recruiters tend to think that recruiting
advisors is all about the upfront check. Not so. Yes… you can lead with the cash (even
though the clients don’t want you to) but the advisors care about other intangible items,
such as quality of life, firm culture, firm support, do they have to share a sales assistant and how far is the commute. At the end of the day money will play a big role, but the money will never be big enough if “life over there” isn’t better!

3. The recruiting process is a lot like dating: You need to treat your clients AND your
prospects as if you were dating them. All relationships are built on trust, and recruiting is no different. Get to know your clients and candidates. (Don’t just find out when they are going to move, find out what is going on in their lives). Establish personal relationships. Listen to them and figure out what it is they want because sometimes they get enamored with the upfront check or the size of the book,but that may wear off the closer the start date gets!

4. Listen to what the candidates are not saying: Has your communication become less
frequent? Are phone calls being returned quickly? Are candidates being forth right? Don’t
make excuses for your candidates. If there’s a problem, you need to identify the issue and
address it specifically. Don’t be afraid of asking the hard questions. If you hang up the
phone and have a gut feeling that the candidate isn’t “telling all”, then ask yourself after your phone call with them: “Did I spend all the time on the call selling….or listening?” Chances are, you were after your agenda and not theirs. Get back on the phone. Ask,and then listen.

Recruiting is a relationship game and relationships aren’t built in one call–so get on the
phone, ask the right questions and listen!

Share of Wallet

It’s important to realize that not every client is the same. You need to approach each client as a unique relationship. There are many qualities that make a client unique, but one quality it’s important to focus on is share of wallet.

Share of wallet reporting can provide you with powerful information and insight you need to effectively manage your client relationships. To conduct a share of wallet, match up your client data (firm name and assets you know they have invested with you) and the total AUM data for each firm. Knowing what percentage of an advisors overall assets you have invested in your products will allow you to identify up-sell opportunities versus retention relationships. A $10 million dollar investment from a $2 billion AUM firm represents a much different relationship and ongoing opportunity compared to a $10 million investment from a $100 million AUM firm.

Also, tracking and updating the share of wallet report will help ensure you are aware of any new opportunities that arise throughout the year. For example, you may find that one of your best clients grows significantly in the next 6 or 12 months, which decreases your share of wallet and increases your opportunity.

Understanding your share of wallet with your client base will help you develop the appropriate messaging, approach, priority and sales plan.